August, 2009 | The Lab by Apollo

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30% Off Apollo Photo Memory Books Through September

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Through September 30, 2009, receive 30% OFF memory books from Apollo Photo Imagizing. The uses for this high-quality product are endless. As we head toward autumn, consider creating a press-printed photo book of your summer vacation memories. Or start thinking about holiday gifts, as the shopping season is right around the corner. Memory books are also ideal for wedding keepsakes or coffee tables. You can also capture your children's school activities on camera and create a photo book to share with family and friends. Whatever your reason for creating a photo memory book, order before September ends to get your discount.

We offer a variety of sizes, page counts and cover types, including hard cover, soft cover, photo cover or cover with glossy jacket. With our easy-to-use software, each book can be completely customized with text and background images. We also offer templates to help design attractive books.

To receive regular monthly announcements for discounts on photo products, subscribe to our e-mail newsletter today.

*To receive your discount online, enter coupon code MEMORY in the coupon-code box of the Illuma® Online Ordering System. Coupon code must be applied at the time of ordering. This special expires September 30, 2009, and cannot be combined with any other Apollo promotion or discount. Other exclusions and limitations may apply.

-Cory Grassell
Marketing & SEO Specialist

Digital Prints for Back-to-School Photo Days

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As you prepare for back-to-school photo days for elementary and high schools, keep in mind that Apollo Photo Imagizing can handle all your digital prints. We offer wallet prints and a variety of other sizes, all produced quickly and on time so you can deliver finished products to schools. We can also produce continuous-tone, laser-output images that stretch 30 inches wide and 50 feet long.

As a photographer, you demand high quality and plenty of options; that's why Apollo carries standard Kodak E-surface, metallic or glossy paper printed in color or black and white. Or choose sepia, blue and pink tones for a little variety. If you need a little help with color correction or other digital refinements, rely on Apollo's expert colorists.

Be sure to check out our weekly Twitter Tuesday specials at twitter.com/apollophoto. We frequently offer amazing photo deals and valuable coupon codes on digital prints of all sizes.

Our full-service shipping department can send your order anywhere, plus get FREE shipping (within the contiguous U.S.) on orders of $50 or more.

-Cory Grassell
SEO & Marketing Specialist

Digital Prints for Back-to-School Photo Days

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As you prepare for back-to-school photo days for elementary and high schools, keep in mind that Apollo Photo Imagizing can handle all your digital prints. We offer wallet prints and a variety of other sizes, all produced quickly and on time so you can deliver finished products to schools. We can also produce continuous-tone, laser-output images that stretch 30 inches wide and 50 feet long.

As a photographer, you demand high quality and plenty of options; that's why Apollo carries standard Kodak E-surface, metallic or glossy paper printed in color or black and white. Or choose sepia, blue and pink tones for a little variety. If you need a little help with color correction or other digital refinements, rely on Apollo's expert colorists.

Be sure to check out our weekly Twitter Tuesday specials at twitter.com/apollophoto. We frequently offer amazing photo deals and valuable coupon codes on digital prints of all sizes.

Our full-service shipping department can send your order anywhere, plus get FREE shipping (within the contiguous U.S.) on orders of $50 or more.

-Cory Grassell
SEO & Marketing Specialist

Custom Photo Planners Add a Personal Touch for School

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Another popular Apollo photo product is our Illuma ProPress day planner. These press-printed planners are ideal for purses or offices, but they're especially great for back-to-school season. Send kids to school with photo memories of summer, holidays, birthdays or special events, all produced directly on the pages. If you're a professional photographer, offer planners as part of family and senior photo packages. Planners also make effective promotional tools when filled with your best photos. Add your studio name to pages and your logo to the back.

Spiral-bound planners come in two formats: 13 images (photos are interspersed throughout week pages) and 54 images (photos are opposite each week's page). Both formats are available in 4.4″ x 6″ (small) and 8″ x 11″ (large). Templates accommodate both portrait and landscape images and include full-bleed and background options. The paper doesn't disappoint, either; our stock allows optimal ink absorption that makes writing clean and easy. You can even add custom messages to individual dates and captions below your images.

-Cory Grassell

Marketing & SEO Specialist

Digital Camera Battery Maintenance

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1. Use your view finder versus your LCD screen. Photos that appear on your LCD screen can eat up battery power. Looking through your view finder will save you valuable power; however, be aware that what you see through the view finder may not always fit the actual image.

2. Stick with the single focus feature. Your battery can eat up a lot of money while it is on continual focus. That feature should only be used for objects that are in motion, such as athletes at sporting events.

3. Use your zoom sparingly. The motor that adjusts the zoom on your camera can eat up battery power.

4. Wait until you delete your images. If you are at an event and find yourself going through your images to delete them, remember that can drain power as well. Wait until you get home to sort your images and upload them on to your computer.

5. Don't hold the shutter button down halfway. Wait until you actually need to take the shot before you press the shutter button. When pressing the shutter button halfway, the camera goes into ready mode and continually resets itself and refocuses.

6. Use the flash only when necessary.

7. Remove your batteries when you know you will not be shooting photographs for a while. By removing the batteries, you can prevent accidental discharge.

-TJ Dinsmoor

Social Media Specialist

Press-Printed Posters in Time for Back to School

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Another product from Apollo that relates to the back-to-school season is a press-printed poster. These can be used to promote upcoming school functions such as drama auditions, homecoming celebrations early in autumn, class photo days, club activities or even sporting events. As you engage in senior portraits, think about ways to cross promote a photo poster at the respective senior's high school. Or save the images for use next spring when seniors may need posters for their graduation parties. The options for our posters are endless!

Our posters can be one or two sided and come on glossy, premium stock that measures 12″ x 18″. You can even customize the press-printed posters with text above or below the images.

-Cory Grassell
Marketing & SEO Specialist

Favorite Photo Locations

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Last week, we featured a blog article about some of the best locations in Wisconsin to capture images, including Milwaukee and Madison. Now, we're reaching out to you and asking for your favorite photo locations throughout the U.S. and even the world. Apollo invites you to post a comment for others to see. Send us a list of the best photo spots, plus include a few sample images. We'll even include a link to your Web site, which is an easy way to gain added exposure for your studio and work.

-Cory Grassell

Marketing & SEO Specialist

Benefits of Online Digital Photo Uploading and Processing

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Today, there are many different options for printing digital photos. Photographers have access to retail products that allow for printing at home, or they can go to a store or process photos online. But printing photos at home can get expensive. Color ink cartridges are costly and quickly run out of toner, plus photo paper is expensive. Considering the cost of ink and paper, home developing adds up to approximately $1 per print. The average photo paper purchased in stores begins to degrade in less than six years, yet some of the cheaper papers start to degrade in fewer than a couple months. Another option for consumers is to visit a store and upload images at a kiosk for immediate printing; however, most of these stores only allow simple editing such as cropping and red eye adjustments.

With Apollo, you can sign up for a free account and upload images to an online album. Then, use our free ROES software to better crop your images, adjust color contrast, add backgrounds and correct color. Using online photo printing services, you can quickly order affordable, long-lasting prints from the convenience of your own home. You can even have the prints shipped directly to you for a slight delivery fee. Apollo offers frequent sales and coupon codes through social networking sites such as Twitter and Facebook, making it comparable to or cheaper than taking your images to a store or printing them from your home.

-TJ Dinsmoor
Social Media Specialist

August Special on Custom Photo Products From Apollo Photo Imagizing

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Photo Notebooks From Apollo Photo
Photo Notebooks From Apollo Photo

It's August, and that can only mean one thing: It's back-to-school season. As seniors prepare for their portraits and underclass students get ready for school photos the first week of classes, you're probably busy trying to fit it all in. Apollo has a little relief for you in the form of a monthly special that is sure to help. While going back to school may not sound appealing to students, it certainly means added business for your studio. And we'd like to enhance the opportunities for additional sales. (Plus, students will love our high-quality photo products that make going back to school a little easier to take.)

Send students back to school in style with our premium photo products. Through August, get 30 percent off* our MeNotes photo notebooks (and Mini MeNotes) and WipeOuts photo dry-erase boards as well as wallet-sized digital prints. This is an excellent opportunity for add-on sales to senior-portrait sessions or underclass back-to-school photo days at the beginning of the academic year.

*To receive your discount online, enter coupon code SCHOOL in the coupon-code box if using the Illuma® Online Ordering System or in the instructions if using the Remote Order Entry System (ROES). The discount will appear in your printed invoice and not onscreen. Coupon code must be applied at the time of ordering. Offer excludes optional add-on features. This special expires August 31, 2009, and cannot be combined with any other Apollo promotion or discount. Other exclusions and limitations may apply. A per-order minimum of $12 applies.

-Cory Grassell
Marketing & SEO Specialist

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