Posted by Cory Grassell on Wed, May 27, 2009 @ 06:50 PM
After more digging, I came up with several resources that you may find helpful as you consider purchasing a new camera, networking with other photographers, entering a photo contest or reading up on the latest industry news.
- http://www.prophotoresource.com/ includes an extensive collection of Internet marketing and design tips, techniques, and online tools for pro photographers.
- http://www.popphoto.com/ showcases equipment reviews, how-to guides, photo galleries, blogs and contests.
- http://www.imaging-resource.com/ features camera reviews, breaking news, and online forums to help with any issues or technical difficulties you may encounter.
- http://www.digitaljournalist.org/ is an online multimedia magazine for photojournalism.
- http://www.lexar.com/ has a "How Did They Do That?" spotlight as well as sections for workflow technology, elite pro photographers, tips, lessons, events and photo galleries.
Best of luck in your search!
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Thu, May 21, 2009 @ 06:49 PM
With summer on the horizon, it is difficult to begin thinking about the holidays, especially when the sun and 80 degrees are calling you. But they'll be here before you know it. To save time, money and stress later, start thinking about your 2009 holiday greeting card orders, available as press-printed or photographic cards. Book sittings this summer for use on holiday card covers. We are experiencing an increasing number of custom photo cards, and many designs feature images of family and children in summer, outdoor settings. If you live near a lake, beach, wooded area or field of flowers, consider taking your clients to these spots this summer and suggest photo cards as add-on orders to their packages. In fact, Apollo will be featuring a photo card special in the coming months, so stay tuned for future announcements.
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Thu, May 14, 2009 @ 06:48 PM
Are you following us on Twitter? If not, we have even more reason for you to check us out. Each Tuesday, we'll offer an exclusive sale for our Twitter followers. So visit www.twitter.com/apollophoto, follow us and get exclusive offer details. Twitter Tuesdays run for 12 hours only, from 9:00 A.M. to 9:00 P.M.
Remember, you have to be a Twitter follower to get the coupon code. Check it out!
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Wed, May 13, 2009 @ 06:46 PM
We have gone to great lengths to revamp our Pro Studio Agency, which helps pro photographers market their studios with print, e-mail and Internet marketing tactics. This is a great convenience for you because everything is done in our house, from photo to marketing. There's no need to shop around and keep outsourcing various aspects of your projects. We can handle it all, saving you time and money.
- Print marketing pieces include direct-mail postcards, brochures, catalogs, fliers, business cards and more.
- E-mail marketing can include e-blasts or e-newsletters, or we can coordinate a personalized link on each e-mail that drives customers to a customized web page.
- Internet marketing encompasses personalized landing pages, and we can also consult with you on social media, blogging, web analytics and search engine optimization. Each landing page can also come with web forms or online surveys to help you gather data on potential customers. This data can be used for subsequent marketing campaigns.
- Mailing lists and database management are services we provide to help you secure the best mailing list for a customer base or demographic. If you know your target audience is high-school seniors, for example, then we can put together a database of this year's juniors, so you'll have access for an entire year to a mailing list full of seniors.
- Our online marketing solutions are equipped with innovative software that helps us track the activity on your personalized landing pages. We can also monitor your click-through rate and provide data analysis.
And remember, if you're struggling to find a way to get involved in social media, blogging, search engine optimization or web analytics, send me an e-mail. As an experienced marketing specialist, I will consult with you on a personal level to come up with a plan that will reap a greater return on investment and a higher response rate to your marketing. You put a lot of blood, sweat and tears into your business, so your needs are my priority.
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Fri, May 08, 2009 @ 06:45 PM
Each month, Apollo spotlights a photographer with a specific specialty in the industry. You can read our latest interviews and articles by guest authors at www.apollo-imagizing.com/Featured-Photographer. If you or your studio has a story to share, let us know. We may contact you and feature your story in an upcoming e-newsletter and on our "Featured Photographer" page.
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Thu, May 07, 2009 @ 06:44 PM
It's an exciting time at Apollo, as we're gearing up for new products and services such as Photo Boutique by Apollo. We went out and hired some of the most experienced representatives in the photography, printing and marketing fields. Visit our New Employees page to read about the latest additions to Apollo's team.
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Wed, May 06, 2009 @ 06:42 PM
Come back often and access helpful links to insightful topics in professional photography, including owning your own photo studio, photography equipment, tips and techniques for editing images, and the latest developments in the field:
http://www.dpreview.com/: Get detailed information about the best and worst cameras in the business.
http://www.photocritic.org/: Includes articles on a variety of photo topics.
http://www.photo.net/: Access online photo galleries, discussion forums, articles and blogs. You can even upload your own photos or join an online community to network with other photographers and a featured photographer.
http://www.photonhead.com/: Showcases buying guides, photo tips and editing advice.
http://www.photolinks.com/: Read techniques for a variety of photography types, from outdoor photography to pet portraits.
http://www.picturesocial.com/: Learn about photographers from all walks of life and their knowledge of photos.
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Tue, May 05, 2009 @ 06:40 PM
Check out the latest online articles written by Apollo's marketing team and published at EZineArticles.com.
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Marketing 101 - Tips For Professional Photography Studios addresses the marketing challenges that many professional photographers face in a rapidly changing business environment. Learn more about marketing your pro studio's products and services with the helpful tips contained in this article. Read about social media tactics, blogging, creating a presence for online studio marketing, e-mail marketing, promotional ideas, print marketing materials and so much more.
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In the Digital Daze of Photography offers insight into how pro photographers can specifically create an online presence, enhance their marketing and boost their studio sales. Photo Boutique by Apollo is a studio promotional tool that gives photographers access to an online photo gallery and storefront offering Apollo products, all branded with a studio's official name and logo.
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Personalized Studio Marketing is a basic breakdown of how pro photographers can use variable-data functionality to create customized marketing pieces, including direct mail and e-mails.
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Some Benefits of Choosing a Professional Photo Lab reminds consumers and photographers alike why professional quality is always best in this business.
Posted by www.lifephoto.com Admin on Fri, May 01, 2009 @ 06:36 PM
It's almost graduation time. If you photographed seniors last year, now you can help them announce their achievement with 30% off press-printed cards and HotNotes cards on E-surface or metallic paper. Both are perfect for graduation announcements, invitations and thank-yous. And if you need help contacting your seniors, Apollo can print your fliers and personalized postcards. Ask us about our custom print services.
*To receive your discount online, enter coupon code GRADUATION in the coupon-code box if using the Illuma Online Ordering System or in the instructions if using the Remote Order Entry System (ROES); the discount will appear in your printed invoice and not onscreen. Coupon code must be applied at the time of ordering. Offer excludes optional envelope imprinting. This special expires May 31, 2009, and cannot be combined with any other Apollo promotion or discount. Other exclusions and limitations may apply. A per-order minimum of $12 applies.
