February, 2010 | The Lab by Apollo

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Instax by Fuji - Instant Photo Systems

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Polaroid Ditched Polaroid

The days of the Polaroid One Step instant cameras are behind us now. It was a sad day when we learned that the Polaroid Corporation would no longer be producing the film for the iconic camera. The instant cameras came and went giving way to a new technology that people demanded -- cell phones with cameras that have resolution good enough to post pictures directly to the web in less than three clicks. 

Polaroid has said it would be more than willing to license the technology to other manufacturers should they be willing to supply to niche market.

Film manufacturers such as Fujifilm have come out with their own line of instant cameras -- Instax.

New Age Instant Camera Systems

Fujifilm manufacturers three Instax instant cameras that produce a credit card size picture -- Instax Mini 55i, Instax Mini 7, and Instax 210. If we look at each camera and break down their characteristics, you will find that they have taken Polaroid's technology, make the cameras smaller and with more advanced features.

The Instax Mini 55i come equipped with adjustable shutter speeds allowing it to takeFujifilm Instax Mini 55i pictures in low light conditions. The lightweight camera also includes a self-timer and two shots can be taken by the press of the shutter button. The lens included with the camera allows picture-takers to take close-up (up to 30 cm) pictures with a 2:1 magnification ratio.

The Mini 7 is a little bit heaver than the lightweight Mini 55i but includes an LED exposure indicator and the color options come in white/pink or white/blue.

Fujifilm Instax 210Upon first glance at the Instax 210 it reminded me of an older 35mm film camera with the big-rounded body style and retracting lens. The 210 comes equipped with an auto adjusting flash and a bigger view finder for higher quality pictures. 

Recently, The Lab by Apollo's own Janelle Schultz had the opportunity to test drive the Mini 7 herself at the PPA in Nashville. Take a look and see who she ran into down in Nashville!

Janelle and BrandonGary and Andy
Janelle and DJ from LumedyneJanelle and Ted Suss
Janelle and Andy Markus

 

 

The Lab by Apollo - Photo Prints

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Photo Printing 

Apollo can produce everything from wallets to continuous-tone, laser-output prints

Wedding Photo Printsstretching 30 inches wide and 50 feet long — on time and with the highest quality level possible. Choose from our standard Kodak E-surface, metallic or glossy photo paper printed in color or black and white. Sepia, blue and pink tones are also available for clients who want a different look. 

February Photo Prints Special

Don't forget that February is 30% OFF 16"x20" photo prints and larger. Use just the coupon code PRINT1620. If ordering through ROES, use the coupon code in the comments section just before checkout. 

Marketing Suggestions

Give your studio a facelift. Showcase your photographic work that will awe your customers as they walk into your studio. By putting up work, your customers can get more ideas about how they want their shoot to go by looking at how other photo shoots went. Looking for a different look? Try prints on our different paper types or color options. 

New Prize to be Added to Top Winner at the IPC

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Fort Dearborn-Chicago Photo Forum - International Photography CompetitionFort Dearborn-Chicago Photo Forum

We just recently found out that the top winner at the IPC will be awarded the GOLD PASSPORT to FOTOfusion 2011. FOTOfusion is a five day photographic festival and educational event hosted by the Palm Beach Photographic Center in Flordia.

A Gold Passport includes: 

  • Unlimited 100, 400 and 600-series Events
  • (1) 200-series FOTOshoot
  • (1) 300-series Computer Lab
  • (6) Portfolio Reviews (minimum)
  • All Courtyard Photo Ops
  • All Fusion-Schmooze Parties
  • Free Admission to the PHOTOgraphic Technology Centre
  • Free Admission to Gallery Exhibitions
  • Free Admission to What’s It Worth? Photography Appraisals

The top winner will also be invited to the opening reception and farewell bash of FOTOfusion 2011.

Along with the FOTOfusion Gold Passport the top winner will be crowned "Photographer of the Year," a photo carbon fiber Manfrotto (Bogen) tripod with ball head and Tamrac camera bag, and their winning images will be exhibited at the Morpho Gallery in Chicago.

If you would sill like to register for the IPC and get the early bird special you must do so by February 15.  

The Fort Dearborn-Chicago Photo Forum is celebrating its 115th Anniversary this year with the International Photography Competition. To be eligble to enter into the event you must be U.S., International, Professional and Amateur photographers eighteen and older working in black and white or color, using traditional or digital methods or elements of both processes.

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The Lab by Apollo to Print Winning Images for IPC

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