Posted by Cory Grassell on Fri, Jun 19, 2009 @ 08:08 PM
To enhance our current social media campaigns such as Facebook and Twitter, Apollo welcomes TJ Dinsmoor as social media specialist. He is also instrumental in company communications, industry research, inbound marketing and blogging for professional photographers. TJ possessses a degree in advertising and public relations and a minor in sociology with a certificate in digital arts and cultures. He looks to use his knowledge to keep Apollo abreast of changes and advancements in social media and online marketing so we can better serve our customers and keep them updated with our latest news and notes.
Posted by Cory Grassell on Wed, Jun 17, 2009 @ 08:07 PM
Do you (or your studio) have a photo blog? Blogging is fast-becoming the go-to source for user-generated content. But blogs don't have to be completely textual or informative. Consider hosting a photo blog to show samples of your work and include short captions with each image so readers know the context of the photos. Earlier today, I was quickly browsing through recent photo uploads on a wedding photographer's blog and was amazed at how he used natural sunlight on his subjects. Photo blogs can also be a way for you to network with fellow photographers by posting comments with a direct link to your website. Before you know it, you have created an online community and engaged in an online dialogue with peers in your field. Be sure to check out WordPress for customizable and ad-free blog hosting.
-Cory Grassell
Marketing & SEO Specialist
Posted by Cory Grassell on Wed, May 27, 2009 @ 06:50 PM
After more digging, I came up with several resources that you may find helpful as you consider purchasing a new camera, networking with other photographers, entering a photo contest or reading up on the latest industry news.
- http://www.prophotoresource.com/ includes an extensive collection of Internet marketing and design tips, techniques, and online tools for pro photographers.
- http://www.popphoto.com/ showcases equipment reviews, how-to guides, photo galleries, blogs and contests.
- http://www.imaging-resource.com/ features camera reviews, breaking news, and online forums to help with any issues or technical difficulties you may encounter.
- http://www.digitaljournalist.org/ is an online multimedia magazine for photojournalism.
- http://www.lexar.com/ has a "How Did They Do That?" spotlight as well as sections for workflow technology, elite pro photographers, tips, lessons, events and photo galleries.
Best of luck in your search!
-Cory Grassell, Marketing & SEO Specialist
Posted by Cory Grassell on Wed, May 13, 2009 @ 06:46 PM
We have gone to great lengths to revamp our Pro Studio Agency, which helps pro photographers market their studios with print, e-mail and Internet marketing tactics. This is a great convenience for you because everything is done in our house, from photo to marketing. There's no need to shop around and keep outsourcing various aspects of your projects. We can handle it all, saving you time and money.
- Print marketing pieces include direct-mail postcards, brochures, catalogs, fliers, business cards and more.
- E-mail marketing can include e-blasts or e-newsletters, or we can coordinate a personalized link on each e-mail that drives customers to a customized web page.
- Internet marketing encompasses personalized landing pages, and we can also consult with you on social media, blogging, web analytics and search engine optimization. Each landing page can also come with web forms or online surveys to help you gather data on potential customers. This data can be used for subsequent marketing campaigns.
- Mailing lists and database management are services we provide to help you secure the best mailing list for a customer base or demographic. If you know your target audience is high-school seniors, for example, then we can put together a database of this year's juniors, so you'll have access for an entire year to a mailing list full of seniors.
- Our online marketing solutions are equipped with innovative software that helps us track the activity on your personalized landing pages. We can also monitor your click-through rate and provide data analysis.
And remember, if you're struggling to find a way to get involved in social media, blogging, search engine optimization or web analytics, send me an e-mail. As an experienced marketing specialist, I will consult with you on a personal level to come up with a plan that will reap a greater return on investment and a higher response rate to your marketing. You put a lot of blood, sweat and tears into your business, so your needs are my priority.
-Cory Grassell, Marketing & SEO Specialist
